People who do web design in Toronto are a meticulous lot. These are people who cannot be satisfied with just ‘good’ when there is room to improve to ‘better’ or even the ‘best’. This is why people who do web design in Toronto always place a lot of importance on what keeps the web visitor’s interest – great content.
Good web designers know you don’t stumble across great content. It requires a lot of time, effort and determination to consistently come up with content that captures the interest of web visitors. But there is no other alternative really. Without good content a website is useless. It is actually better not to have a website at all than to upload one with lousy content; it just damages a company’s brand. Organizations such as the WebProfessionals.org may have information on finding excellent copywriters.
That leads many web design experts to the question: What makes great content? Here are a few pointers.
Relevance: Content must always be relevant. The subject matter should relate to the products, services or the message the website has been uploaded for. People who design websites warn that adding anything that does not relate only confuses the web visitor and muddles the website’s message. Content also needs to be fresh and original; otherwise site visitors will not find it interesting enough to stay. Other than that, the major search engines penalize sites which use copied content by lowering their search rankings.
Titles: Web design wizards know that about 4 in 5 web visitors will read the titles or headlines. Thus whether the prospective client moves on to browse the rest of the site depends on whether a catchy headline has aroused his curiosity or not.
Usefulness: The content itself should provide information useful to the viewer. While it is the title which arouses interest by the promise of additional interesting information, it is the role of the content to actually make deliver. Even well designed websites can get negative reviews if its content fails to satisfy the viewer’s expectations.
Actionable: In excellently designed websites, all the elements, they way they are positioned and presented lead web visitors toward a desired action – usually towards a purchase. One of the most important elements is written content which provide information which the readers can use to make better choices. The best content informs and provides recommendations, respecting the reader’s right to make the final decision.
Accuracy: People tend to believe experts, and experts are those people who commit the least amount of mistakes due to their familiarity with a subject. Articles therefore should not contain mistakes. As much as possible, links to sources of information should be added to make the article more credible and verifiable. Links should be done with great care only to relevant sites with good reputations.
Images and Video: Make sure to include at least an image, to make the article more attractive. If a related video is available, feel free to add it for greater effect.
Finally, regularly update content so it remains accurate and relevant. Then search engines will reward you with high rankings, and site visitor conversion will improve.